How to Opt Out of All Online Behavioural Advertising

Many websites in the world track, store and sell what you do when you browse, this information is supplied to advertising companies who then create specific adverts based on what they know about you.

The Digital Advertising Alliance has a website that allows you to opt-out of this kind of advertising where possible.

So, if  you want to stop this kind of advertising from all the possible companies, here’s what you need to do:

  1. Open a private browser (press Ctrl + Shift + N : this is to avoid any plugins interfering with the website)
  2. Go to this link
  3. Scroll to the bottom
  4. Click “Choose all Companies”

Recommended but optional: Go here and install your browsers respective extension so that your opt-out options can be preserved.
Because your preferences are stored in your browsers cookies, if they are cleared then you will have to carry out these steps again. This extension retains the cookies it needs to protect your opt out choices)

and you’re done for this browser. You will need to do this in each browser you use (Firefox, Chrome, Internet Explorer etc.) on each machine and also modify your settings on your phone:

For iOS:

  1. Open settings
  2. Go to General -> Restrictions -> Advertising
  3. Tap “Limit Ad Tracking”

For Android

  1. Open settings
  2. Go to “Ads”
  3. Tap “Opt out of interest-based ads

There are also several other extensions I would recommend you install while we’re on the topic:

Electronic Frontier Foundation’s Privacy Badger

“Privacy Badger blocks spying ads and invisible trackers.”

Electronic Frontier Foundation’s HTTPS Everywhere

Forces the use of HTTPS where possible which encrypts your data when browsing.



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